WEEK 3

 Evaluating a company's external environment

In this topic we learn about the external factor that we need to look by using PESTEL and the 5 Forces of Environment. The PESTEL were actually contains a Political factor, Economic, Social cutural force, Technology factors, Environmental force and Legal and regulatory factors.

Regarding to 5 Forces of Environment :-
 a)  Rival
 b) Substitutes                [ low switch cost ]
 c) New Enterence
 d) Buyers                    [ high bargain power ]
 e) Suppliers                 [ high bargain power ]