Resources is a bundle of tangible and intangible things. Tangible is something that we can see it with our eyes such as financial,
technology, and other physical things. Whereas intangible is something
that we cannot see with our eyes such as culture, skills, relations and
others.
Competitive advantage is a company's strength but once people copy the company's product then the company have no more competitive advantage.
The competitive powers of its resources and capability is by using the VRIN test:
V- valuable R- rare I- inimitable ( something that hard to someone copy it) N- non-substitutable
each company need to be a dynamic
company in order to reach standard levels that can sustain in a very
long time of working. Or otherwise, the company who did not wanted to be
a dynamic would be just like Nokia who does'nt want to change following the modern time.
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